Even in this era, where digital networking prevails, handing out simple business cards stays surprisingly effective. Business cards are widely accepted due to their tangible connection with the clients that online networking can’t provide. Whether high quality business cards or traditional business cards, the value remains the same. Business cards are one of the most effectual solutions that can amicably influence how your leads perceive your business.
High Quality Business Cards Still Matter
In this high-tech and busy business world, you need to make a solid first impression that will last forever. And, a business card is something that can make a good first impression even after the initial meeting. As it comes to high quality business cards, they are able to show professionalism, attention to detail and honor in your job. Thick cards with nice finishes and crisp printing reflect your professionalism. Unlike cheaply designed cards that often get discarded, premium quality cards are likely to be kept, enhancing your opportunity to follow up with your prospects.
Highly quality materials are durable too. They can withstand bending, fading and regular tearing. They can maintain their original appearance as they move from hand to wallet to the desk. The prolonged durability and visibility ensure that your brand won’t be lost in the crowd of card stack. And, you’ll have more chances for your leads to contact you whenever they require your service or product.
Appeal of Traditional Cards
With the emergence of new styles and formats, traditional business cards can still manage to hold their position as before. They are a strong, reliable marketing tool. The classic designs come with all important data like name, company, job title, email, contact number and website. Their simplicity often makes them powerful.
The cards are easily readable and widely accepted. They are used across industries. From creative professionals to corporates – everyone uses traditional cards. They are accepted as they can make a professional baseline that businesses want to build on. If you want to create a strong and straightforward brand identity, traditional business cards can help you with utmost trustworthiness.
In addition to that, traditional cards are affordable than any other kind of marketing tool. They are easy for mass distribution. If you have to attend meetings, events, conferences or trade shows, keep a stack of such cards and never miss any chance to get connected.
Stand Out With Speciality Business Cards
If you want to make a stronger influence on your leads or clients, speciality business cards can help you with this. They can give you plenty of creative opportunities. The cards may differ from standard shapes, common materials and generic finishing techniques. Options include foil stamping, embossed text, UV coating, textured stock and different shapes and sizes. The cards are usually made up of materials such as recycled composites, metal and wood.
The most important benefit of such cards, they are unforgettable. Whenever someone receives your visually impactful card, the individual will be more likely to remember both the card and the person behind the card. The cards are especially useful for creative professionals, boutique brands, luxury service providers and so on.
Speciality business cards influence brand identity. A slim and beautiful metal card can portray a high-tech company. On the other hand, an eco-friendly and textured product can align with an ecological brand. If the design and message align, the card becomes a potent ambassador for your style.
Choose the Right Option
Choosing the right card type depends on various things like your business personality, target clients, and of course, budget. If you want your card to be timeless and widely appealing, traditional business cards would be perfect.
If you want to deliver premium quality and lasting impression and professionalism, high quality business cards would be apt for you.
On the other hand, if you want your brand to be different from others, speciality business cards might be ideal for you.
Irrespective of which type of card you choose, it’s all about being persistent. The card should be chosen in accordance with your branding, website and visual identity. It must provide precise information while reflecting your brand authentically.